Spring 2011 Newsletter

Spring 2011 Newsletter

Ed MezaWe almost pulled it off, football team that is. Maybe next year. I think we have a good chance.

I think I have to talk about maintaining your vehicles again. We are seeing a lot of cars that are way over on their oil changes. Volvo and Subaru have a great reputation for longevity but they have to have the basics taken care of to achieve that. We use high quality oils and filters and still do it, for the most part, of $34.95. I think some people are intimidated by our inspection that goes along with the oil change. We do this to inform you about things that will need addressing soon or could be a safety concern now. We’re not pushy. But I can see how with the times we have had and the constant forewarning we advise you with, that it may seem like we’re being aggressive. Far from true. We keep very busy with normal repairs and maintaining our customer base’s concerns. We have to advise you of things that can go bad if left neglected for a long period of time. It looks like other parts of the country are on their way back to recovery. Oregon just always lags behind.

It has been a long wet winter and can’t wait for spring to really kick in, with sunnier days. Last fall, I bought my wife Diana, a convertible and both of us are dying to let the top down and bask in the sun rays. We also acquired a new puppy from the pound. Her name is Cleopatra and she has the lightest blue eyes I’ve ever seen. It will be fun to see how she and our other dog, Oscar, handles driving around in an open-topped car.

Thank you for letting me bend your ear and like always be safe and healthy.

P.S. My goal is to be 185-190 lbs and have been doing very well. I’m down 25 lbs with another 35 to go.

Ed Meza 541.685.0830 or ed@swedishwest.com

Volvo Tech Tips  with Scott White

Scott WhiteAh springtime! I can hear the weeds growing and feel my allergies coming on. I guess we switched from grass to moss since last summer. But the good news is, we can switch from replacing wiper blades to replacing cabin/pollen filters. It also might be a good time to get your air conditioning “well” again. Start with a cabin filter if your car is equipped with one as it has a 15,000 mile change interval under most conditions. With the amount of dust and pollen here in the valley even if you don’t have allergies a restricted filter will burn up your blower fan motor.

How about that four dollar a gallon gasoline? Several years ago my wife and I were driving around Sweden on regular gas at $7.80 a gallon and it is higher now. Four dollars seems like a deal compared to that. Keep an eye on the amount of ethanol in our fuel as we are at ten percent now and there is a push to go to fifteen percent which will drop your gas mileage even lower. Do some research. If you get to vote on it you will make an informed decision. Meanwhile “America’s Tire” will swap out the air in your tires with nitrogen which will help keep your tire inflation to specification and at no charge! Clear the “junk from your trunk” to lighten the load and let’s get ready for some sunshine!

Take care, Scott

Spring Driving Tips—Dealing with potholes

In our area of the country, the snow and ice of winter have left roads in bad shape. The repeated freezing and thawing of moisture seeps through road surfaces and causes potholes. Keep these driving tips in mind this spring as you travel:


Hitting potholes can throw your car’s front end out of alignment. If you feel your car “pulling” during driving, that’s a clue that you could have a problem. Check the tread on your tires. Uneven tread wear can be a sign of misalignment. If you hit a severe pothole, have us check your vehicle’s alignment and tire balance.

When you hit a pothole you can damage your tire and/or the metal wheel of your vehicle. Keeping your tires properly inflated will help reduce damage from potholes and other road hazards.


The impact of potholes on tires increases dramatically with speed and can cause hidden, internal damage that could lead to tire failure weeks, or even months, later. It is best to avoid potholes entirely. If that’s not possible, don’t brake during pothole impact. Instead, apply brakes before hitting a pothole and release them just prior to impact. Braking during the impact sets up the tire and wheel assembly for a “solid hit” against the edge of the hole. Less severe damage occurs when a tire is rolling than when it is skidding over a hole during braking.


The Story Behind the Subaru “Baby Driver” Commercial

We all have that one com­mercial that makes us tear up. We may not admit it, but every time it comes on, we stop what we’re doing and reach for a tissue. A new Subaru commercial falls into this category, and if you’re a parent, it will tug on your heartstrings more than just a little bit.

The TV ad, called “Baby Driver,” features a father handing over the car keys to his daughter as she sets off to drive alone for the first time. If you’ve ever watched your son or daughter pull out of the driveway for their first solo ride, we bet this ad will make you choke up. (Inter­esting side note: the two girls who star in the ad are real-life sisters and the “dad” is the real-life father to both girls.)

The ad starts with a six-year-old girl behind the wheel of a Subaru Legacy, while her father gives her the “safety talk” through the passen­ger side window. When he passes her the keys, we see that it’s really been a 16-year-old about to take her first ride alone, even though her Dad still sees her as his “little girl.”

And in a situation where life imitates art, Andy Lyons, who plays the concerned father, is experiencing this moment in his own life. “As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna reach driv­ing age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time.”

This ad is meant to spotlight the inherent safety of Subaru vehi­cles and the time in a teen’s life when they are responsible enough to take the family vehicle out on the road, as it tries to authentically portray that big moment. “When we found this family we threw out the script,” said Kevin Mayer, director of marketing communications, Subaru of America, Inc. “We simply asked the dad, what would you tell your daughter before she pulled away? The dad took it from there and he was perfect. http://www.youtube.com/watch?v=2qf8OGLqE1s

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